Our skin accumulates the damage caused by excessive sunburns. Our counter continues to run each time we are exposed to the sun without protection. Mannequins on display at public at public swimming pools and covered with sticky reminder notes dramatically illustrate the threatening capacity of our skin. This creative campaign was produced by Euro RCSG for the Swiss Cancer Foundation. Each sticky note can be peeled off of the mannequin, while they carry the following message:
Our skin never forgets. Three sunbathing tips:
- Apply sunscreen 30 minutes before
- High sun protection factor
- Avoid midday sun