In late April, PepsiCo and Waste Management Inc announced a partnership to create the Dream Machine. The project is an initiative to increase the recycling rate of used Pepsi packaging in the United States from the current 34% to 50% by 2018. The dream machines enable this as each unit is equipped with digital scales, computerized recognition software and an Internet connection that ties in Pepsi’s rewards system. Essentially, anyone who deposits a Pepsi bottle or can for recycling accumulates points. According to the companies, thousands of these dream machines will be deployed to public places including stations, stadiums and parks. Pepsi has not yet disclosed what are the rewards will be, but it will likely be a mix of Pepsi products, and related branded materials including apparel. Check out the video below for more information.