Today we’re showing off a beautiful ad campaign created by Young & Rubicam Paris for TRAX, a magazine for fans of electronic music. If you’re like me, you’ve probably never even heard of TRAX, however the commercial is superb, as it makes you laugh and most importantly, it makes you remember the brand. The commercial starts off in a a nondescript apartment where a small group of 20 somethings are enjoying some good music, a few beverages and one and other’s company. Things get hairy when one of the attendees changes the mood and tries to croon his way to the heart of his lady friend. This results in someone spewing vomit from their aural cavity. It’s not as gross as it sounds, hit the play button below and see for yourself.