Is Axe selling scents or fantasies involving sex, wealth and youthfulness? Most of their commercials are fun, while they involve men applying an Axe spray, gel or related goo to their body, only to have women break down doors to cling to them. I get the image their selling. Axe equals sex, but they aren’t the only scent peddler out there doing there thing. In there latest campaign, Axe is offering their legion of teenage followers an opportunity to party on board the Axe Boat. While the commercial stays true to their image of sex, wealth and such, I think it falls a bit flat as a result of the low energy scene depicted. Perhaps the constant message of sex is also becoming a bit redundant. Hit the play button below and see for yourself.