Does King Kong really need a marketing campaign? I mean, this is the original, city-crushing giant we’re talking about. He’s got pretty good street cred, although if your car was in the path of his latest rampage, it’s understandable that you might not appreciate his antics. To help kick off the all new King Kong 3D ride at Universal Studio’s, creative agency David&Goliath manufactured huge footprints in the sand on Santa Monica Beach. Complete with a crushed lifeguard vehicle, the path of destruction leads directly into the city. It’s an awesome application, but do you really think people will instantly make the connection between the footprints and Universal’s latest offering?