Advertising is really hit and miss when it comes to print ads nowadays. Not in terms of quality, but rather, it is increasingly difficult to hit a home run that grabs attention, and reinvigorates a given brand or product line. With fierce competition coming from commercials, and online mechanisms, many argue that print and static billboards are dead, or at least they are on life support. While that may be a bit far fetched, the future of standalone print advertising is bound to undergo some drastic changes to bring it in line with what’s available in the rest of our interactive, immerse world of media.
That’s all to say, that when we notice a great print ad, we must give credit when credit is due. Almap BBDO have really hit a home run with their minimalist series for Bayer Asprin, which reinforces the notion that when problems get’s tough, Bayer’s Asprin gets tougher. Okay, it may not be exactly in those words, but you get the idea, which is masterfully communicated via linegraph infographics that make us laugh, think and most importantly pay attention to the brand.