How do other countries tackle drinking and driving awareness? The Minsk Highway in Odintsovo, Russia recently became home to a giant bottle sculpture that was created from car parts, which may or may not have been wrote off in accidents involving alcohol. With a height of over 15 meters, the eight ton monument is the brainchild of consulting agency Zavod, who were commissioned by the Russian Union of Auto Insurers. The purpose of installing the bottle along the roadside was to demonstrate one of the worst case scenarios that stem from drinking and driving. The only thing missing from the heaps of scrap automobiles, are the remains of the drivers. That said, perhaps the addition of blood and limbs would have made the campaign less acceptable, and other rejected on the grounds of gruesomeness. Without the gore, I believe the audience gets it.