“8 Colours of Fun” is a collaborative project and marketing vehicle that brings children and artists together to create works of art inspired by the eight colours of chocolate Smarties. The artists who are part of the project come from a mix of disciplines, including musicians, sculptors, dancers, photographers, poets and more. The campaign begins with the color blue, which is interpreted by a musician and a child. At every step of the campaign, PDFs will be available on a dedicated page on Facebook where users can learn to do the project at home. Curious Films, created the TV commercial below: