Check out this fantastic new commercial created for ESPN by Wieden + Kennedy New York. Titled “It’s Not Crazy, It’s Entertainment” (It is not madness, it’s sport), the commercial delves into those who are hardcore sports fans, with a nod towards Admiral Ackbar from Star Wars? Essentially the University of Mississippi (aka Ole Miss) decided that Ackbar would be the perfect new team mascot, however the folks (lawyers) at the Lucas Range seem to have another opinion. Hilarious!