McDonald’s is arguably the most loved burger brand on the planet. Conversely it is also the burger brand many love to hate. Whether it’s the environment, socio-economic, health or globalization, McDonald’s is constantly fighting back the claims that they are dirty rotten scoundrels. Interestingly enough, they recently responded to long-standing claims about why their products appear “slightly different” when you order them at the store, as opposed to what you’d see in an add or commercial. We’ve touched on the digital burger before, but in the clip below, McDonald’s steps up and provides a behind the scenes look at what goes into making their commercial-ready burgers.