Kingstonist is a collaborative, online community that focuses on everything and anything going on in Kingston, Ontario. HC2 founded the site in March of 2008 as a part of our effort to give back to the local community. When the time came to celebrate Kingstonist’s sixth anniversary in 2014, we decided to give the site a complete overhaul, and slightly freshen up the logo. The logo continues to prominently feature iconic local landmarks including Kingston City Hall, Murney Tower, the Time sculpture and a pair of turbines from the Wolfe Island Wind Farm. The most significant change to the logo centres on the strong font, and the significant contrast provided by the revised colour of “ist” portion of the graphic.
HC2 continues to provide Kingstonist with graphic design services to produce various banner advertisements, as well as a limited run of highly desirable t-shirts. While the site is primarily owned and operated by HC2, it remains a collective effort that draws upon the talent of various writers, photographers and creative types within Kingston. Two of the banner advertisements developed in support of Kingstonist’s 6th anniversary are displayed below. These ads reinforce Kingstonist’s brand via the incorporation of elements from the logo, as well as the iconic mascot: Sir John A. sporting a party hat.