The online presence for composer Danielle Lennon is a key component of a focused strategy initiated by HC2 to consistently brand the musician’s debut solo album String Theory. Visitors who land on the homepage are struck by the album’s signature graphic, a colouful and grandiose galaxy set on top of a bold, dark canvass. The imagery and style are repeated across the various social media channels utilized by Lennon, as well as press-related collateral and the album itself. The otherworldly design endeavours to break the mold of what a listener might expect of a classical album – String Theory is anything but traditional. The mobile-ready web space showcases short films produced by local filmmakers in support of Lennon’s album, as well as the artist’s electronic press kit (EPK) and connects supporters with various means of purchasing digital and physical recordings. Launched months in advance of the album’s debut, the website is a central channel for releasing and teasing information concerning String Theory.
Find out more at DanielleLennon.com.