In an effort to generate advance bookings for The Limestone Trio, HC2 set out to design a series of advertisements to stimulate leads for the Kingston-based group. Armed with statistics and key information derived from their peak booking season, we highlighted: how busy the Trio had been; how many clients had already booked them for future engagements; as well as the various options to upgrade and customize their set list at special events. The resulting creative is set of 10 ads, featuring diverse scene from people tying the knot. From intimate backyard parties, to high fashion affairs, and situations involving possible eloping, the Trio has you covered with music for wherever you are. The ads ran on social media and various local media sites during the lead up to their peak season. The result positively contributed to advance bookings and overall commitments for the Trio throughout the 2017 season.