In 2017 we worked with the owner/operator of a small cottage rental business who offers week-long stays on picturesque Beaver Lake in Erinsville, Ontario. The website was equal parts luring brochure for prospective renters, and information package to those looking for helpful information during their vacation. As we approached our second season of this project, we were challenged to come up with an exciting way to get the word out about the site to other cottage owners on the lake. Word of mouth is big business in this quaint community, and as it turns out other cottage owners are more than willing to send desiring renters your way. Moreover, when larger groups come a calling, these cottage owners may also looking for extra capacity for friends and family. We delivered a purpose-built logo that was applied to coffee mugs and beer coozies, which will be for sale at the local variety store in Summer 2019. These essential items epitomize the trappings of cottage living – an early morning coffee on the dock, or a cold beverage on a warm summer afternoon. Moreover, they subtly get the name and website into the homes and hands of other cottage owners on the lake and potential renters.