Branding

Branding is the process of defining, designing and delivering a memorable impression of a company’s identity, including their products and services. HC2 believes that a powerful brand is a proprietary visual, emotional, and cultural image that creates a lasting impression of a company and their products. How do potential clients perceive your brand? Do you stand out amongst your competitors?

HC2 can help you answer these questions, and more importantly, we will help you create a successful and memorable brand. Our branding and visual identity services consist of the following components:

• Logo Design – A logo is the primary graphical representation of your brand and your corporate identity.  This first impression must be perfect as it represents your first (and possibly last) chance to establish a relationship with your customers. HC2 produces versatile logos that can be easily applied to printed, digital and online forms of media.  Our outstanding logos will get you noticed for all the right reasons.
  
• Media Development – How often are your customers reminded of your unique corporate message?  Simply having a logo and a slogan is not enough.  From engaging websites to unique print ads and captivating stationary, HC2 will help you determine and develop the right types of media to ensure that you succeed with your business goals.
• Brand Asset Management (BAM) – Aside from being a fancy buzzword, what is BAM?  BAM is the process of monitoring and standardizing your corporate identity. By enforcing a consistent message, BAM ensures that only approved content is used to represent your brand and ultimately your image.
  

HC2’s branding services are tailored to meet your specific requirements. To that end, we do not offer a pre-packaged pricing scheme, as the cost of your project is calculated based upon your time lines and project details. In accordance with our mission, HC2 offers preferential pricing to artists, and non-profit organizations located in and around Kingston, Ontario. Even if you do not fall into these categories, we’re prepared to provide you with incredible services at highly competitive rates.

For more information or to request a quote for our branding and visual identity services, please contact us.  Otherwise, we invite you to explore our portfolio and inspect some recent examples of our work.